Privacy Policy
Effective Date:
June 2, 2026
LAFCO New York ("LAFCO," "we," "our," or "us") respects your privacy and is committed to protecting it through this Privacy Policy. This Policy describes how we collect, use, disclose, and safeguard your personal information when you visit www.lafco.com (the "Site") or otherwise interact with us. We periodically update this Privacy Policy and reserve the right to change the provisions of this Policy or our privacy practices at any time. Your use of the Site constitutes consent to any changes in this Policy as in effect on the date of such use.
Information We Collect
We may collect the following categories of personal information:
Information You Provide to Us
- Name, email address, phone number
- Billing and shipping address
- Payment information (processed securely by our payment processors)
- Account login credentials (if applicable)
- Any information you provide when contacting us or submitting content
We collect and process personal information in accordance with applicable privacy laws and for the purposes described in this Privacy Policy. We may combine information you provide with information collected automatically or received from third parties to improve our services, personalize your experience, and conduct marketing.
Information Collected Automatically
When you visit our Site, we may automatically collect:
- IP address
- Browser type and device information
- Pages viewed and browsing behavior (including clicks, scrolling, and navigation patterns)
- Referring URLs and timestamps
- Interaction data collected through cookies, pixels, analytics tools, and session replay technologies
LAFCO uses this information to operate the Site, improve performance, analyze usage trends, and support advertising and personalization.
Categories of Personal Information We Collect (CPRA Disclosure)
| Category | Examples | Source |
|---|---|---|
| Identifiers | Name, email address, IP address, device identifiers | You, automatically, third parties |
| Commercial Information | Purchase history, cart activity, products viewed | You, Site activity |
| Internet or Network Activity | Browsing behavior, clicks, session replay data, cookies, analytics | Automatically collected |
| Geolocation Data | Approximate location derived from IP address | Automatically collected |
| Financial Information | Payment information processed by third-party payment processors (we do not store full payment card details) | You, payment processors |
| Inferences | Preferences, interests, and behavioral segments used for personalization and advertising | Derived from activity |
Information from Third Parties
We may receive information about you from third parties, including advertising networks, analytics providers, marketing partners, social media platforms, and other service providers. This information may include demographic data, advertising identifiers, browsing activity, and inferred interests. We may also share limited personal information with certain marketing, analytics, and advertising partners as described in this Privacy Policy in order to provide advertising, measure campaign performance, and improve our marketing efforts.
How We Use Your Information
We use your information to:
- Process and fulfill orders
- Communicate with you about orders, products, and promotions
- Send marketing emails and SMS messages (with your consent)
- Personalize your shopping experience and advertisements offered to you
- Conduct internal research
- Improve our website, products, and services
- Detect and prevent fraud
- Comply with legal obligations
Cookies, Analytics, and Advertising Technologies
We use cookies, pixels, session replay tools, and similar tracking technologies to operate our Site and to collect information about your interactions with us and enhance your browsing experience. The types of cookies and tracking technologies we may use include essential cookies, analytics cookies, functional cookies, and advertising cookies. Session replay tools may record your mouse movements, scrolling, clicks, page interactions, and limited form interactions to help us analyze and improve user experience.
Cookies enable LAFCO to quickly retrieve specific information from previous visits and to recall features that you may have customized on your browser. LAFCO also uses cookies to collect information around abandoned shopping carts. A cart is considered abandoned after a period of inactivity/lack of purchase. Once the timer has expired an SMS and email message will be sent as a reminder.
Cookies and similar technologies may also be placed on LAFCO's site by third parties, including Amazon, to show interest-based ads to LAFCO site visitors on sites across the internet. A visitor can opt-out of receiving interest-based ads from Amazon by visiting the relevant Amazon Ads Preferences page, the Digital Advertising Alliance's opt-out page, YourOnlineChoices page for your location, or the Digital Advertising Alliance of Canada's opt-out page, as applicable.
Some cookies expire when your browser session ends, while others may remain on your device for longer periods unless deleted through your browser settings.
Analytics and Session Tools
We use third-party tools such as Google Analytics, Microsoft Clarity, and Hotjar to understand how users interact with our Site, including page visits, clicks, scrolling behavior, and other usage patterns. We may use session replay technologies to record interactions such as clicks, scrolling, navigation behavior, and form interactions to help improve user experience.
Advertising Partners
We work with third-party advertising partners, which may include companies such as Google, Meta (Facebook/Instagram), TikTok, Pinterest, Amazon, and others, to deliver advertisements that may be relevant to you. These partners may use cookies, pixels, and similar technologies to:
- Collect information about your activity on our Site and other websites
- Provide targeted advertising (also known as cross-context behavioral advertising)
- Measure the effectiveness of advertising campaigns
We may also share certain identifiers (such as hashed email addresses or device identifiers) with these partners to create custom audiences and improve our marketing efforts. Under California law, this type of data use may be considered "sharing" of personal information.
You can control cookies through your browser settings and opt out of certain targeted advertising via:
How We Share Information
We may disclose your personal information to:
Service Providers
Companies that help us operate our business, including:
- Payment processors
- Shipping and fulfillment providers
- Marketing and email/SMS platforms (e.g., Listrak)
- Analytics and advertising partners
- Customer service providers
Such third parties may be provided with access to personally identifiable information needed to perform their functions, but may not use such information for any other purpose.
Advertising Partners
We may "share" personal information (as defined under California law) with advertising partners to deliver targeted ads.
Legal and Compliance
We may disclose information if required by law or to protect our rights and prevent fraud.
International Users
LAFCO New York is based in the United States and our Site is intended for users located in the United States. We do not actively market to or target individuals located in the European Economic Area ("EEA"), the United Kingdom, or Switzerland. If you access the Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States and other jurisdictions where our service providers operate.
Email and SMS Marketing
If you opt in, we may send you marketing emails and text messages regarding products, promotions and updates. You can:
- Unsubscribe from emails via the link in any message
- Opt out of SMS by replying "STOP"
- Contact us to be removed from marketing communications
Consent to receive marketing text messages is not a condition of purchase. Message and data rates may apply.
Data Security
We use commercially reasonable safeguards, including encryption (SSL), to protect your information. However, no method of transmission over the Internet is completely secure. We never display your full credit card number once it has been entered. We will only reveal the last four digits of your credit card for verification purposes. To protect LAFCO's customers from fraudulent transactions, all orders are subject to review and verification. As part of the verification process, an order may be temporarily placed on hold in order to verify credit card billing information, which may include contacting the credit card holder.
Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including to:
- Provide products and services
- Maintain business and transaction records
- Comply with legal, tax, accounting, and reporting obligations
- Detect and prevent fraud
- Enforce our agreements and resolve disputes
Certain information, such as order history, customer account information, and marketing preferences, may be retained for extended periods unless deletion is requested and permitted by applicable law. We may also retain limited information as necessary to comply with legal obligations, prevent fraud, resolve disputes, or enforce our agreements. In some cases, we may retain information for the lifetime of our business relationship with you.
Children's Privacy
Our Site is not intended for individuals under 16. We do not knowingly collect personal information from children. If you believe a child has provided personal information to us, please contact us using the information provided below and we will take appropriate steps to delete such information.
Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for their privacy practices.
User-Generated Content
If you submit content to us, including through social media hashtags associated with our brand (such as #yesLAFCO), you retain ownership of your content. However, by submitting such content, you grant LAFCO a worldwide, non-exclusive, royalty-free, transferable license to use, reproduce, display, publish, adapt, modify, and distribute the content in connection with our business, marketing, and promotional activities.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.
Contact Us
If you have questions about this Privacy Policy, please contact us: